Agentic AI: Content Generation and SMM

A full-stack content automation course: from LLM and agent workflows to visual generation, voice, and scalable social media production.

Practical program (120 academic hours) 6 weeks, blended format (offline + online + independent work) SMM teams, content producers, marketing leads, founders, and creative technologists

Course Positioning

This course builds a production mindset for content teams.
You learn to design repeatable AI pipelines that turn strategy into high-volume, quality content output.

Learning Outcomes

  • Build an AI-native content operating model.
  • Structure brand knowledge for consistent multi-channel output.
  • Automate content planning, drafting, adaptation, and packaging.
  • Produce multimodal assets: text, image, voice, and video.
  • Scale delivery while keeping editorial and business control.

Module Structure

Module 1. AI Foundations and Model Ecosystem

  • Practical understanding of modern AI models.
  • Model capabilities across text, image, audio, and video.
  • Cost and speed trade-offs for content production.

Module 2. LLM Mechanics, API, and Prompting

  • API-first approach to controlled content generation.
  • JSON formatting and reusable prompt structures.
  • Reliability patterns for campaign and editorial tasks.

Module 3. Agent Systems and Orchestration

  • Agent workflows for planning, writing, and adaptation.
  • Tool integration and context management.
  • Human review loops for quality and brand safety.

Module 4. Architecture for Content Systems

  • Frontend/backend approach for content tools.
  • Integrations with external APIs and distribution channels.
  • Designing content MVP systems for team use.

Module 5. Deployment and DevOps

  • Core infrastructure for running content automation reliably.
  • Domain, HTTPS, reverse proxy, and service management.
  • Deployment patterns for small content products.

Module 6. Visual AI and Image Generation

  • Midjourney, FLUX, diffusion basics, and style control.
  • Character consistency and visual identity workflows.
  • OCR and visual understanding for source extraction.

Module 7. Audio, Voice, and Music

  • Speech-to-text for transcription workflows.
  • Text-to-speech for voice content production.
  • Music and audio layers for short-form video formats.

Module 8. Content Architecture

  • Markdown-centric knowledge system for AI agents.
  • Folder taxonomy, metadata, and planning structure.
  • Brand strategy, tone-of-voice, and reusable templates.

Module 9. Video and Social Automation

  • Automated video pipeline with Remotion.
  • Asset generation and assembly workflows.
  • Batch production for social platforms at scale.

Final Project

Each participant builds and presents a content automation MVP:

  • strategy-to-content workflow,
  • working pipeline and templates,
  • production-ready output for real channels.

Course Repository